Andrei Robu is an design director & illustrator focusing on key visuals and explorative graphics for campaigns, events, packaging, startups etc. With over 15 years of experience, Andrei worked with clients such as: Adobe, Bloomberg, Nike, Stella Artois, The Golden Globes, Jordan, Fenwick London, Dailies, Exxon, Mastercard, Toyota, Vodafone, VISA Epos, The Coca-Cola Company, Groupe Renault, Hiscox, ESPN Magazine, Billboard Mag, Wired, Aarp, Aggressive, Sagmeister&Walsh, Droga5, Froeter Design, Akqa, Koto Studio, 7D8.
Press & Books
Los Logos 8, Gestalten 2017
Los Logos 7, Gestalten 2014
Typism Book, 2013
1000 More Greetings by Aesthetic Movement and Quayside Publishing, Rockport
New Modern Type, by Steven Heller and Gail Anderson.
Playful Type 2, Die Gestalten Verlag GmbH & Co.KG
Los Logos 5, Die Gestalten Verlag GmbH & Co.KG
BASIC PACK, IndexBook.com
Selected A, Graphic design from Europe, IndexBook.com
New Illustration with Type book by Martin Dawber, July 6th 2010 worldwide publication date.
New Ornamental Type, Decorative Lettering in the Digital Age by Steven Heller & Gail Anderson. Published by Thames & Hudson.
Capital.ro Interview – published April 25, 2010
Computer Arts – 114 new pro tips for type
Computer Arts – # 154 – The New Art Type
Computer Arts – #151 – Exposure
Campaign – Interview about freelancers in advertising.
Campaign – The specialist review about packaging.
Media & Advertising – Illustration in advertising.
Talks & Exhibits
"Found in Translation" exhibition by Stigma & Cognition at OPENHOUSE Gallery NY. (2014)
GRA Nations World Graphic Tour Rome - (Collective Exhibition, Nov 2009)
“Mission Tendances”, video interview for a Groupe Renault documentary. (2010)
Speaker at Visual Playground. (2010 and 2013)
Speaker at the University of Fine Arts “G. Enescu”, Iasi, Romania. “How to make it as a designer” (2012).
The Skateboard Art Show “Ne placa ce faci” – (Collective exhibition, May 2007 and December 2012)
“Romanian Design Week” – Graphic design show (Collective exhibition, May 2013)
“26 Letters by The Type Collective” at Imbold Gallery, Bucharest (Collective exhibition, November 2013)
Speaker at “Behance Portfolio Reviews, Bucharest” – (May 2013)
Orange, GE Money, Indesit, P&G, Hotpoint-Ariston, Bonux, Tide, Wella, Always, Chevrolet, Bergenbier, The Practice, Starcom Worldwide, Prigat, Western Union.. Learn more about clients and work history on LinkedIn.
”Although I gained a BA in graphic design, I consider myself to be self-taught. I’ve always been fascinated with the exploration of new shapes and new typefaces. Essentially, I’ve never quit doing typography ever since I learned how to write. It later evolved in graffiti, tattoos and towards digital.
I work with simple materials, normally starting with pencil and paper. Once these are combined, there follows a lot of thought. It’s this combination between the process and the study that directs everything towards shape. It may mean deconstructing classic typefaces. When reconstructing them, I always search for new ways they can be improved.
Typography will continue to evolve as the mainstream embraces it. Good type will always outrun trends and time.
My advice to young creatives is do what you feel and don’t mind the trends around you. Keep experimenting. One can never know the real value of what you’ve just done. Don’t be afraid of saying what you think. Find out what distracts you and eliminate it. Simplify.
My motto: Inspiration exists, but it has to find you working.”